A Search Engine Optimization is a method that uses keywords in search results to give a website high rankings in the search engine result pages (SERPs). Basically this means using certain keyword phrases as an anchor text on your web pages. The higher ranking a page has in the search engines the more visibility it will get in the SERPs. When you get this kind of visibility you are able to be visible to many people because you are ranking high in search engines and when they search for your site, it is going to appear in their search results. Another term that people sometimes confuse with SEO is Article Marketing. You cannot make the same level of impact using this technique, as you can using SEO. Article marketing actually promotes your business on the internet, but not necessarily through search engines. The main purpose of article marketing is to drive traffic to your web pages so you have a chance to build the trust of your visitors. As the owner of the business, it is very ...
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